For Immediate Release

[Sabattus, ME] — Opportunity knocks! The Motorcoach Marketing Council will auction a fully featured 2017 MCI J4500 coach at United Motorcoach Association’s UMA Motorcoach Expo, Feb. 26 –March 2 in St. Louis.

This will be the third year the Motorcoach Marketing Council has partnered with an industry equipment supplier to raise campaign funds through an auction — but the first time MCI will participate.

And it will be quite a debut.

The brand new MCI J4500 coach, to be auctioned live on Monday, February 27, 1:00 p.m.  at the Motorcoach Council booth No. 101, will be the first 45-foot coach ever offered on behalf of GoMotorcoach, an operator-supported marketing coalition working to advance motor coach travel.

“We are thrilled that MCI has partnered with us on this year’s auction,” said Christian Riddell, Executive Director of the Motorcoach Marketing Council. “MCI has always been a leader in the coach manufacturing business, and we couldn’t be more excited to offer UMA members the chance to bid on a J4500, MCI’s flagship, in our upcoming auction.”

“MCI has been at the table since the inception of the Motorcoach Marketing Council, and has supported it throughout its history,” said Brent Maitland, MCI Vice President of Marketing and Product Planning, and member of the Council’s Steering Committee. “The Council has tools and services many operators in the industry are using to win new business. We are proud to once again offer our support by making an MCI J4500 available for this important fundraising event. The MCI J4500 is the industry leader and a vehicle any winner would be proud to have in their fleet.”

The best-selling MCI J4500 offers premium curb appeal, excellent fuel economy and low total cost of operation. In addition to its BMW DesignworksUSA-designed good looks, the J4500 turning radius stands at 41 feet, 9 inches with the standard passive rear tag — tight enough to maneuver more easily on congested city streets and parking lots. 

From the model’s best-in-class, 16,000-pound payload capacity to the new 150-amp Denso alternators, REI entertainment systems and easier access to electrical components, the J4500 proves its leadership. And with MCI’s excellent residual value, the J4500 coach will reward the GoMotorcoach auction winner with exceptional performance for years to come.

The Motorcoach Marketing Council relies on this major donation for its annual operating budget. “We work very hard to make our budget go as far as we possibly can. Our mission to help coach operators sell more charters, to more people, for more money, is a big task. When the industry partners with us on our auction, it goes a long way in helping us accomplish such a big undertaking,” said Riddell.

UMA represents over 1,000 motorcoach owners and industry suppliers throughout North America with a mission to serve and protect the interests and needs of the small motorcoach owner/operator and the industry as a whole.

About the Motorcoach Marketing Council

The Motorcoach Marketing Council is a North American, operator-driven coalition of motorcoach operators, coach vendors, state/regional/national associations, suppliers, vendors, and travel/tourism partners working together to widen our audience.  The council’s mission is to help operators reach new markets and buyers and increase ridership on coaches throughout North America. Every tool, training, and resource the Motorcoach Marketing Council creates is to help charter operators sell more charters, to more people, for more money.

To learn more about the Motorcoach Council, their mission, products and services, visit