Churches are a fascinating market, and in fact, now have an entire tourism segment that they fall under. Religious or faith tourism is a type of tourism, where people travel individually or in groups for pilgrimage, missionary, leisure, or fellowship purposes.
Here are some interesting facts and figures that will help you see just how exciting this market segment is.
According to the World Tourism Organization, an estimated 330 million pilgrims visit the world’s key religious sites every year.
According to the Religious Conference Management Association, more than 14.7 million people attended religious conferences every year in the US alone.
The Christian Camp and Conference Association reports that more than 8 million people are involved in member camps and conferences, including more than 120,000 churches.
There are 50,000 churches in the United States with established religious travel programs
And finally and perhaps the most important of all, in a recent study a full one-quarter of travelers when asked, said they were currently interested in taking a spiritual vacation.
If churches and their congregations are on your list of target markets, these tools will set your team free to land more of this valuable market.