What if we told you that we knew where there was going to be a group of nearly 35 million people, that some of them would be in your market, that they have events nearly every weekend and that they were all going to have transportation needs, or parking problems, and that the idea of motorcoach travel would be something that they would find very interesting? Would you be interested? Of course, you would! Welcome to the concerts and events campaign. In 2013 ticket master alone promoted over 22,000 concerts and had ticket revenue in excess of 4.5 billion dollars. Taylor Swift, a recent phoneme on the music scene, sold over 1.3 million tickets to her concerts alone. Combine this with the number of annual music festivals, local events and fairs, and you have a recipe for a motorcoach sales team to sell more coaches than ever before.