What if we told you that we knew where there was going to be a group of nearly 35 million people, that some of them would be in your market, and that they have events nearly every weekend? And what if we were to add that they were all going to have transportation needs or parking problems, and the idea of motorcoach travel would be something they’d be interested in? Would you want to know about this? Of course you would! Welcome to the Concerts & Events campaign! In 2013 alone, Ticketmaster promoted over 22,000 concerts and had ticket revenue in excess of 4.5 billion dollars. (Taylor Swift sold over 1.3 million tickets to her concerts alone.) Combine this with the number of annual music festivals, local events, and fairs, and you have a recipe for a motorcoach sales team to sell more coaches than ever before.

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