There are nearly 320 million people in the United States, but only about 7.5 million people ride on a motorcoach each year. Most of the country has never been on a modern luxury motorcoach, and for those individuals who have, the idea of chartering one may seem out of reach based on incorrect assumptions. There are simply no other forms of group transportation that offer the flexibility and cost-effectiveness that motorcoaches do.
This campaign is here to emphasize this huge advantage to those buyers who may not have used coaches in the past. Use it to shift their paradigm and change their inaccurate perceptions of our industry, and you will find new and exciting markets to book your fleet!