Culinary tourism is big business and over 27 million people engage in some form of culinary travel each year. Consumers are putting their money where their mouth is and are paying big dollars to satiate their hunger pains.
According to the International Culinary Tourism Association, culinary tourism is growing exponentially every year. With the steady increase in interest of food channels, travel shows featuring local and regional cuisine, food documentaries and online culinary travel shows, more consumers are traveling to various destinations just to enjoy a new food and wine experience.
IF you are interested in lading more of this growing market or you want to position yourself as the local provider of all things culinary travel related, this campaign is for you. Putting these tools to work in your company will definitely leave your customers, referral partners and potential customers, hungry for more!