The Motorcoach Marketing Council, developers of the GoMotorcoach Suite of tools and services has announced the long anticipated arrival of a new suite of services designed to help operators sell more charters, to more people, for more money. This new program which they call “Do It For You” is specifically designed to help operators more quickly go from idea to implementation jumping over completely the hurdle of dedicating the time to get things done.
Operators around North America who have used the tools provided through the GoMotorcoach program have seen tangible results in their businesses and have seen the benefit of getting marketing in the hands of potential buyers.
Gladys Gillis, CEO of Starline Luxury Coaches has used the tools for years. “These tools are really not a mystery. When we use them we see results, it’s really that simple. The problem is that so often the operational constraints we are under mean we just don’t get around to doing it as often as we know we should. Even with a full staff, we still wish we could do more.”
For years the council has realized that there was a gap between operators desire to do more marketing and their ability to put that desire to work in implementing change.
Christian Riddell, Executive Director of the Motorcoach Marketing Council had this to say about their new program. “This is something that the council has talked about for the last 4 years. We have seen that while people love what we teach and talk about when we attend shows they go back to work and are buried beneath the herculean tasks associated with running a transportation company and the marketing gets pushed back. We know that operators want to do more, we know that they understand the importance of it, but we also know that without a program like this they simply don’t have the bandwidth to get it done.”
The councils new program aims to make getting tools much faster and easier than ever before. Their website contains simple order forms which allow operators to choose from pre established packages or a la cart items. The packages include one designed to help operators open new markets which includes not only the creation of the marketing materials but also helps find, and purchase, a list of people or businesses to market to. Other packages include one specifically designed to help operators recruit new drivers.
Jeff Rogers, President of the Motorcoach Marketing Council believes that this represents an exciting new opportunity for the industry. “As an operator I know a few things for certain, fuel can never be cheep enough and I will never have enough time to spend on my marketing. This new program is not just about another offering, it is about taking one of the biggest hurdles we have in this business off the table. As I look at my marketing plan for the next 24 months, this will be a big part of it. Point, click, done.”
Wile operators will still need to provide a few photos, a logo and their contact information, this new system will allow them to order the councils tools and a team of professional designers will build what they need quickly. Once approved they will either send the operator the artwork, make the order from the printing company, or schedule the mailing list to be purchased, coordinate with the printing and mailing services and get it in the hands of potential buyers.
“The council has been dealing with the time constraints that operators face since the beginning. Operator engagement has always been something that we look to as an indicator of our success. Over the last 2 years we have realized, after talking to operators big and small all around north America, that in many cases companies who have the need and desire to use the tools are not simply because they can’t find the time to make it happen. They want to use the tools, they know they need to use them, it is not that they don’t like it or don’t want to, it is just that the business of being a motorcoach operator is such that they have not found the time to get to it. This solves that problem.” Riddell added.
Packages will start around $500 and a la cart items around $200. Significant discounts will be available for members of associations such as UMA, ABA, and IMG who are financial supporters of the council.
“We know that not everyone will want this kind of support, but that there are a lot of companies out there who this will be the perfect solution for.” Rogers said “This will help a lot of operators start to see that doing these things work and once they get a taste for it, we know that it will just snowball into an industry who is putting more and more of an emphasis on marketing which can only raise awareness, increase ridership, and help firm up pricing. That is something we are very exciting to be a part of.”
To see the tools, services and trainings the council offers, to support their efforts with donations, to subscribe to their quarterly magazine, or to order do-it-for-you services visit their website
About the Motorcoach Marketing Council-
The Motorcoach Marketing Council along with it’s GoMotorcoach program are a non profit organization funded and developed for the industry, by the industry. Their ongoing mission is to work to develop tools, trainings, and resources to help operators become more effective in their sales and marketing efforts allowing them to reach more buyers, and by so doing, increasing motorcoach ridership in North America.