Whether being green is on the top of your list or not, there is no escaping that in today’s eco-conscious world, being green matters to consumers. Motorcoaches are by far the greenest way to travel on the roads or in the sky, and this campaign will show your marketing audience the reason why. With statistics such as: “Motorcoaches provide over 206 passenger miles per gallon of fuel; single-occupant automobiles, in contrast, achieve 27.2 passenger miles per gallon on average, transit buses achieve 31.4 airlines achieve 44 and commuter rail achieves 92.4” and “Motorcoaches are 7 times more energy and fuel-efficient than single occupancy automobiles and are 3 times more efficient in reducing CO2 output when compared to commuter rail, and 6 times more efficient than transit buses.” There is no denying that when it comes to green, motorcoaches dominate all other forms of transportation and win the gold medal.
However, you may be asking yourself: does it really matter to consumers? Yes. Yes it does. In a recent survey by Time Magazine, they showed that 40% of buyers in the US make purchasing decisions based on the social or political values of the producing company.
If you are now, or want to be a little greener, this campaign gives you the tools to help you make a statement to your buying public that your commitment to green goes beyond your coaches and that with every mile you run, the world is just a little better for it!