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  • The Council’s Mission

    The Council’s Mission

    The Council’s Mission For any of you that have attended a meeting where I have been asked to speak, you can probably recite in perfect cadence our mission: to help operators sell more charters, to more people, for more money. Each of those statements [...]

  • The Key Is In The Drip

    The Key Is In The Drip

    The Key Is In The Drip Erosion is a pretty strange way to start a marketing column, but let’s be honest…it’s probably not as strange as potatoes! I was recently driving from the Pacific Northwest to my new home in South Texas, and my [...]

  • What is your USP?

    What is your USP?

    What is your USP? When we talk about marketing and sales there are always lots of acronyms. SEO, ROI, CPC, PPC… and while you don't need to know what they all mean, USP is definitely one you do. USP stands for Unique Selling Proposition [...]

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