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  • Time. The ultimate killer of marketing.

    Time. The ultimate killer of marketing.

    Time. The ultimate killer of marketing. For those of you who may not know, we recently wrapped up the first-ever motorcoach marketing industry survey. The survey accounted for nearly 3,500 pieces of equipment, and shined a light on a number of the hurdles our [...]

  • Let’s Raise Our Prices

    Let’s Raise Our Prices

    Let’s Raise Our Prices Yep, you heard me…on three…go! OK. Prices raised. See you next month! If only it was that easy! I was recently asked to address a group regarding the shortage of drivers in our industry. As many of you know from my [...]

  • Change

    Change

    Change Let’s face it: change sucks. It’s often scary and inconvenient, and in many cases, it means we have to stretch. Just like the rest of you, I’m familiar with the “change is good” adage, but honestly? The guy that wrote that was nuts. Most [...]

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