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  • Why what we call our equipment matters.

    Why what we call our equipment matters.

    What do you call something that drives in a bus lane, carries passengers, and offers groups the safest, most comfortablemeans of group transportation on the road today? Unfortunately, the answer to that question may not be as simple as you might think. A few [...]

  • Sales Process

    Sales Process

      There are very few ways to make a group of salespeople more uncomfortable than to start a sales meeting with these words: “Today we are going to discuss your sales process.” I know this, because for years I found myself on the receiving [...]

  • The role of a marketing council

    The role of a marketing council

    The role of a marketing council It has been said that to educate is easy, but to actually implement change is quite a bit more difficult. For the past 3 years I have been attending local, regional, and national association meetings, teaching classes on [...]

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