Did you know that aging seniors account for more than 35% of the total population in the country today? By 2030, it is predicted that the over-65 population will have doubled to over 71 million. And here’s the good news for us: according to industry research, baby boomers spend $157 billion EVERY YEAR on travel, and more than one poll has shown boomers ranking travel as their number one leisure activity. What does all of this mean? Now more than ever, companies need to focus on advertising campaigns that target these more experienced travelers!

Our materials were developed to help you advertise your services to this specific demographic. Whether you’re taking a group of seniors to the bingo parlor or on a sightseeing tour, this campaign will help you consistently book more charters.

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