In 2011, the first baby boomer turned 65 and now 10,000 baby boomers turn 65 every day. These aging seniors account for more than 35% of the total population in the country today. By 2030, projections predict that the over 65 populations will have doubled to over 71 million…. by 2050 that number will grow to nearly 90 million.
Whether you like it or not, the future of the motorcoach industry is getting older and now more than ever companies need to focus on creating a company and an advertising campaign that targets these more experienced travelers.
According to industry research, baby boomers spend $157 Billion EVERY YEAR on travel and more than one poll has shown boomers as ranking travel as their number one leisure activity.
There is no doubt that this market is the future and this campaign will help position your company front and center for those buyers in the “senior” demographic.
Whether you want to do trips to the bingo parlor or extreme eco tourism, boomers will be there and this campaign will help you book more charters more consistently.