Did you know that the United States consumed a total of 892 million gallons of wine in 2013, and that we drink more wine than France, Italy, Germany, and China? Truth is, wine has become more than a drink; for many, it has become a lifestyle. And as culinary tourism has expanded, more people are traveling to local vineyards, wineries, and tasting rooms all around the country.
From evening events at local food and wine hotspots to corporate outings, culinary education trips, and over-the-road, multi-day vineyard outings, this is a market that is ripe for the picking! This campaign is designed to show your customers that the best way to take in the local wine landscape is through the windows of a motorcoach!